Social media marketing is the
process of gaining website traffic or attention through social media sites..Social
media marketing programs usually center on efforts to create content that
attracts attention and encourages readers to share it across their social
networks. The resulting electronic word of mouth (eWoM) refers to any statement
consumers share via the Internet (e.g., web sites, social networks, instant
messages, news feeds) about an event, product, service, brand or company. When
the underlying message spreads from user to user and presumably resonates
because it appears to come from a trusted, third-party source, as opposed to
the brand or company itself, this form of marketing results in earned media
rather than paid media.
Importance
Of Social Media Marketing
1.) You get to see your target
market, up close and personal. Part of what makes marketing with Facebook and
Twitter so cool is the interaction you get to have with your customer base –
you can read their tweets and status updates to get insights into their daily
lives (and maybe adjust your marketing strategy as a result).Social Media
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2.) You can respond to problems
immediately. If there’s a problem with your product or service, you want to know
about it immediately. With the feedback you get in the process of social media
marketing, you’ll be the first to know when there are issues – and you can take
steps to resolve them right away.
3.) Your competition is Tweeting and
Facebooking like crazy. The early bird gets the worm, and the sooner you start
up Facebook and Twitter pages, the sooner you can start amassing a ton of fans
and followers. This isn’t something you want to fall behind the competition on,
because it’s much harder (and more expensive) to play catch up than it is to
get in on the game early.
4.) People are receptive to your
messages. People view Twitter and Facebook as social networks, not marketing
machines. As a result, they’re less likely to see what you post as an
advertisement and will be more likely to hear what you have to say.Social Media
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5.) It will get you more sales. Not
surprisingly, when you stay in front of your customer base, they’re more likely
to buy from you when they need the products you sell. Social media marketing
doesn’t just keep your company’s name in front of potential buyers, but it also
gives you the opportunity to constantly give them incentives to buy.
6.) You will find customers you
didn’t know existed. If you follow specific keywords in Twitter, you can find
people who are looking for the products you sell (and then direct them to your
site). Using Twitter for marketing is great that way – telling people who want
your products how to get them from your company is just an @ sign away.Social
Media Marketing Companies in India
7.) Customers you didn’t know
existed will find (and buy from) you. In the process of marketing with
Facebook, you’ll probably join a ton of groups related to your products,
industry and customer base. By posting links in these groups, you’ll help
influence customers to check out your site. Post a link today, and two weeks
later you might see a sale from it.Social Media Marketing Companies in India
8.) It’s free. How can you argue
with that? If you handle your own social media management, running a social
networking campaign is as cheap as it gets. If you hire a social media
management or online PR agency, it will cost at least $1,000/month, but it’ll
be an investment that you’ll be likely to see a return on. If you’re
intimidated by interacting with people online or your writing skills leave
something to be desired, hiring an online PR agency is definitely the way to
go. Posting poorly written content or conveying the wrong kind of messages on
social networking sites can seriously affect your web PR.Social Media Marketing
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9.) The social media marketing arena
is a (fairly) level playing field. Unlike the brick and mortar world where you
need to have millions of dollars to run traditional ad campaigns, all companies
start off on pretty equal footing when it comes to social media marketing. The
people who thrive and go viral in cyberspace are the people with the most
clever, attention grabbing tactics and the most useful, link worthy content.
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